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Boone
and Watauga County share a dynamic and diverse economy
that is driven by the presence of a major state university,
thriving year-round tourism, a regional medical center
and a robust financial and service sector. Other major
contributors are a broad-based retail market, agriculture
and forest products, and transportation-related businesses.
Employers will attest that the caliber of the workforce
here is second to none. Employees possess a strong work
ethic and possess the skills and ability necessary to
adapt to changing technology. Traditionally, Watauga County
has one of the lowest unemployment rates in the state.
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Charleston Forge |
Boone and Watauga County are home to some 35 manufacturing firms,
employing from five to more than 300 employees per firm. Principally,
these are highly successful "home grown" companies,
which manufacture and distribute items such as leather products,
wood furniture components, indoor metal furniture, candies and
mints, wire-bound resistors, log homes and specialty paint systems.
There is a strong commitment by local government to ensure
growth in the private sector of the area economy. More than a
decade ago, the Watauga County Board of Commissioners, with help
from the Town of Boone, developed an industrial park. Today, the
park is thriving and remains completely filled. The County in
partnership with Appalachian State University is striving to
create and maintain a culture of entrepreneurship in the
community. Watauga County has been designated a "Certified
Entrepreneurial Community" by the Advantage West Economic
Development Group.
The community offers many resources to assist small businesses
and entrepreneurs who are seeking the quality of life benefits
that the High Country provides.
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One
of the lowest annual unemployment rates in southeast |
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Approximately 47%
of properties in the county are absentee-owned
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An estimated 1/3
of all new building permits in the county are attributable
to
seasonal housing |
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Annual economic impact of the University $506 million in 2006 |
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Economic impact of tourism $191 million in 2007 |
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Ski
industry employs more than 650 people each year |
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"Choose
and Cut" Christmas tree industry sells approx. 13,000 Fraser Fir
trees
annually for over $700,000 (plus wreaths & garlands
around
$200,000). Once you factor in motels, restaurants, hotels,
gasoline, etc., approximate economic effect is $14 million. |
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96th
strongest economy of 577 micropolitan statistical areas
in the U.S. according to 2008 rankings by POLICOM Corporation.
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Boone
was ranked 33rd among 577 micropolitan area towns in 2006
for quality of life by Bizjournals, the online media division
of American City Business Journals.
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Boone was selected as one of only four multi-sport vacation destinations in North America in the May, 2005 issue of Adventure Sports Magazine.
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A recent study conducted by ASU's Center for Economic Research
& Policy Analysis underscored the economic impact of the
university on Watauga Country, which was estimated at $506 million per year.
Certainly, agriculture continues to be an important component
of the local economy, with Christmas trees and ornamental shrubs
leading the way.
 
Choose and Cut Season |
Tourism is also very important. The Boone area
is a year-round vacation destination and a popular spot
for business meetings and conventions.
In 2007 Watauga County ranked 18th out of North
Carolina's 100 counties in the economic impact of
tourism. Total expenditures were $191 million, with a payroll of $43.5
million. The value of this huge sector has increased more
than 6 percent annually since 1989. |
The Watauga County District U Tourism Development Authority (WCTDA)
is a local tourism development authority by state (North
Carolina) and local government (Watauga County) to promote
travel, tourism, and corporate travel, sponsor tourist-related
events and activities, and finance tourist related capital
projects in District U. District U is defined as the
unincorporated areas of Watauga County, North Carolina.
The revenue source of the WCTDA is derived from a 6% occupancy
tax levied on short-term lodging rentals in the District U area
of Watauga County. Therefore, the foremost objective of
all actions of the WCTDA is to strategically market and enhance
lodging opportunities in our district. Contact the Watauga
County TDA at (828) 266-1345 or
www.exploreboonearea.com.
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